The Popularity of Prosecco: What Sparked the UK's Craze For This Italian Sparkling Wine?

Over the past few years, there has been a rise in the popularity of Prosecco. With years of record-breaking sales, it is believed that Prosecco is well on its way to overtaking champagne as the most popular choice of sparkling wine.

The bubbly Italian drink has become the best-selling sparkling wine in the UK, and while it’s hard to pinpoint when this Prosecco craze exactly started, the sales started rapidly rising in 2011, and consumption doubled in the UK from 2013-2014. Since then, the growth has been consistent and it seems like the prosecco bubble is still far from bursting.

According to the International Wine and Spirit Research, the UK is the biggest consumer of Prosecco next to its home, Italy. A study by the Accountancy group UHY Hacker Young found that 35.8 million gallons of Prosecco were sold in the UK in 2017.

These impressive numbers make us ask: why are Brits drinking such a hefty amount of Prosecco?

We list down the factors that sparked the craze on this sparkling Italian wine:

Easy drinking

While often compared to Champagne, Prosecco wines are made with a different set of grapes and an entirely different winemaking method. This Italian drink is produced in a dry, brut style but its fruit flavours such as green apple, honeydew melon, pear, and honeysuckle give it a sweeter flavour that makes it an easier drink.

Price point

What made Prosecco one of the new go-to drinks for Brits is its affordable price point. With an average production cost of 3.70 euros per bottle, it can be easily purchased for casual get-togethers or as an after-work drink. Many also select prosecco as gifts because it’s affordable but still has a touch of luxury. Thanks to its simple production method, Prosecco has a lower price point compared to other drinks.

Versatility

When it comes to food pairing, Prosecco is versatile and tastes well with a wide range of dishes from different cuisines. Not many wines can be served before and also work well with the main course, but Prosecco does that perfectly. Because of its sweet aromatics and bubbles, the drink matches well with spicy dishes and Asian cuisine.

Health benefits

There are many surprising health benefits that come with drinking Prosecco. A study by The University of Exeter found that drinking Prosecco can improve your memory. In the said study, drinkers were surprisingly able to clearly remember information better when they started drinking compared to those who did not drink. Aside from its benefits for your memory, Prosecco can also improve the function of your blood vessels. According to scientists from the University of Reading, the increased blood flow caused by drinking Prosecco can decrease blood pressure and the possibility of clots forming.

With its number of sales growing every year, it seems like the prosecco craze is here to stay. If you’re thinking of trying it out or maybe you want to surprise a friend that is one of the millions who are crazy about this drink, Bottled and Boxed provides Prosecco gift sets delivery in the UK that can be delivered to anywhere in the UK, the next working day if ordered before 4: 00 pm.

Our experts have selected only the best Prosecco to ensure a set that will be great for a birthday, anniversary, or just a casual gathering. Feel free to contact us for quality Prosecco for any celebration.

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Over the past few years, there has been a rise in the popularity of Prosecco. With years of record-breaking sales, it is believed that Prosecco is well on its way to overtaking champagne as the most popular choice of sparkling wine.